Our privacy policy

1. data protection at a glance

General information

The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is any data that can be used to identify you personally. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.

Data collection on this website

Who is responsible for data collection on this website?

Data processing on this website is carried out by the website operator. You can find the operator's contact details in the "Information on the controller" section of this privacy policy.

How do we collect your data?


On the one hand, your data is collected when you provide it to us. This may, for example, be data that you enter in a contact form. Other data is collected automatically or with your consent by our IT systems when you visit the website. This is primarily technical data (e.g. internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.

What do we use your data for?

Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.

What rights do you have with regard to your data?

You have the right to receive information about the origin, recipient and purpose of your stored personal data free of charge at any time. You also have the right to request the correction or deletion of this data. If you have given your consent to data processing, you can revoke this consent at any time for the future. You also have the right to request the restriction of the processing of your personal data under certain circumstances. You also have the right to lodge a complaint with the competent supervisory authority. You can contact us at any time if you have any further questions on the subject of data protection.

Analysis tools and tools from third-party providers

When you visit this website, your surfing behavior may be statistically evaluated. This is mainly done with so-called analysis programs. Detailed information on these analysis programs can be found in this privacy policy.

2. general notes and mandatory information

Data protection

The operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this privacy policy.

When you use this website, various personal data is collected. Personal data is data that can be used to identify you personally. This privacy policy explains what data we collect and what we use it for. It also explains how and for what purpose this is done.

We would like to point out that data transmission over the Internet (e.g. when communicating by email) may be subject to security vulnerabilities. Complete protection of data against access by third parties is not possible.

Note on the responsible body

The controller responsible for data processing on this website is:

taod Consulting GmbH

Oskar-Jäger-Str. 173

50825 Cologne

Phone: +49 22197584970

E-mail: info@taod.de

The controller is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data (e.g. names, email addresses, etc.).

Storage duration

Unless a more specific storage period has been specified in this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a justified request for deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing your personal data (e.g. retention periods under tax or commercial law); in the latter case, the deletion will take place after these reasons no longer apply.

General information on the legal basis for data processing on this website

If you have consented to data processing, we process your personal data on the basis of Art. 6 para. 1 lit. a GDPR or Art. 9 para. 2 lit. a GDPR, insofar as special categories of data are processed in accordance with Art. 9 para. 1 GDPR. In the event of express consent to the transfer of personal data to third countries, data processing is also carried out on the basis of Art. 49 para. 1 lit. a GDPR. If you have consented to the storage of cookies or access to information in your end device (e.g. via device fingerprinting), the data processing is also carried out on the basis of Section 25 (1) TTDSG. Consent can be revoked at any time. If your data is required to fulfill the contract or to carry out pre-contractual measures, we process your data on the basis of Art. 6 para. 1 lit. b GDPR. Furthermore, we process your data if this is necessary to fulfill a legal obligation on the basis of Art. 6 para. 1 lit. c GDPR. Data processing may also be carried out on the basis of our legitimate interest in accordance with Art. 6 para. 1 lit. f GDPR. Information on the relevant legal bases in each individual case is provided in the following paragraphs of this privacy policy.

Data Protection Officer

We have appointed a data protection officer.

Frank Gundlach

GCS - Geno Corporate Services GmbH

Türkenstraße 22-24, 80333 Munich

Phone: +49 89 2868-5180

E-mail: info@taod.de

Note on data transfer to the USA and other third countries

Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data may be transferred to these third countries and processed there. We would like to point out that a level of data protection comparable to that in the EU cannot be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It can therefore not be ruled out that US authorities (e.g. secret services) may process, evaluate and permanently store your data on US servers for surveillance purposes. We have no influence on these processing activities.

Revocation of your consent to data processing

Many data processing operations are only possible with your express consent. You can withdraw your consent at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.

Right to object to the collection of data in special cases and to direct marketing (Art. 21 GDPR)


If data processing is carried out on the basis of Art. 6 para. 1 lit. e or f GDPR, you have the right to object to the processing of your personal data at any time for reasons arising from your particular situation; this also applies to profiling based on these provisions. The respective legal basis on which processing is based can be found in this privacy policy. If you object, we will no longer process your personal data concerned unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms or the processing serves the establishment, exercise or defense of legal claims (objection pursuant to Art. 21 (1) GDPR). If your personal data are processed for direct marketing purposes, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling insofar as it is associated with such direct marketing. If you object, your personal data will subsequently no longer be used for the purpose of direct marketing (objection pursuant to Art. 21 (2) GDPR).


Right to lodge a complaint with the competent supervisory authority


In the event of breaches of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work or place of the alleged infringement. The right to lodge a complaint is without prejudice to other administrative or judicial remedies.


Right to data portability


You have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only take place if it is technically feasible.


Information, correction and deletion


Within the framework of the applicable legal provisions, you have the right to free information about your stored personal data, its origin and recipients and the purpose of the data processing and, if necessary, a right to correction or deletion of this data at any time. You can contact us at any time if you have further questions on the subject of personal data.


Right to restriction of processing


You have the right to request the restriction of the processing of your personal data. You can contact us at any time to do this. The right to restriction of processing exists in the following cases:

- If you dispute the accuracy of your personal data stored by us, we generally need time to check this. For the duration of the review, you have the right to request that the processing of your personal data be restricted.

- If the processing of your personal data was/is carried out unlawfully, you can request the restriction of data processing instead of erasure.

- If we no longer need your personal data, but you need it for the exercise, defense or assertion of legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion.

- If you have lodged an objection pursuant to Art. 21 (1) GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data.

If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the establishment, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or of a Member State.


SSL or TLS encryption


This site uses SSL or TLS encryption for security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Order processing

We have concluded corresponding data processing agreements (DPAs) with the providers of the services we use. These are contracts prescribed by data protection law that ensure that the respective service processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.

Whistleblower Protection Act

In compliance with the legal requirements of the Whistleblower Protection Act, we have set up an external reporting office for whistleblowers. This reporting office is accessible to internal and external whistleblowers and can be reached at mail@geno-cs.de.

3. hosting and content delivery networks (CDN)

We host the content of our website with the following provider:

Webflow

The provider is Webflow, Inc, 398 11th Street, 2nd Floor, San Francisco, CA 94103, USA (hereinafter referred to as Webflow). When you visit our website, Webflow collects various log files including your IP addresses. Webflow is a tool for creating and hosting websites. Webflow stores cookies or other recognition technologies that are required to display the page, to provide certain website functions and to ensure security (necessary cookies). Details can be found in Webflow's privacy policy: https://webflow.com/legal/eu-privacy-policy.

The use of Webflow is based on Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in displaying our website as reliably as possible. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://webflow.com/legal/eu-privacy-policy.

Amazon CloudFront CDN

We use the content delivery network Amazon CloudFront CDN. The provider is Amazon Web Services EMEA SARL, 38 avenue John F. Kennedy, L-1855, Luxembourg (hereinafter "Amazon"). Amazon CloudFront CDN is a globally distributed content delivery network. Technically, the information transfer between your browser and our website is routed via the content delivery network. This enables us to increase the global accessibility and performance of our website. The use of Amazon CloudFront CDN is based on our legitimate interest in providing our website as error-free and secure as possible (Art. 6 para. 1 lit. f GDPR).

Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://aws.amazon.com/de/blogs/security/aws-gdpr-data-processing-addendum/.

You can find more information about Amazon CloudFront CDN here: https://d1.awsstatic.com/legal/privacypolicy/AWS_Privacy_Notice__German_Translation.pdf.

4. data collection on this website


Cookies

Our Internet pages use so-called "cookies". Cookies are small data packets and do not cause any damage to your end device. They are stored on your device either temporarily for the duration of a session (session cookies) or permanently (permanent cookies). Session cookies are automatically deleted at the end of your visit. Permanent cookies remain stored on your end device until you delete them yourself or they are automatically deleted by your web browser.

Cookies may originate from us (first-party cookies) or from third-party companies (so-called third-party cookies). Third-party cookies enable the integration of certain services from third-party companies within websites (e.g. cookies for processing payment services).

Cookies have various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies can be used to evaluate user behavior or for advertising purposes.

Cookies that are required to carry out the electronic communication process, to provide certain functions that you have requested (e.g. for the shopping cart function) or to optimize the website (e.g. cookies to measure the web audience) (necessary cookies) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies for the technically error-free and optimized provision of its services. If consent to the storage of cookies and comparable recognition technologies has been requested, the processing is carried out exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG); consent can be revoked at any time.

You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be restricted.

You can find out which cookies and services are used on this website in this privacy policy.

Consent with Cookiebot

This website uses the consent technology of Cookiebot (Usercentrics) to obtain your consent to the storage of certain cookies on your end device or to the use of certain technologies and to document these in compliance with data protection regulations. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, website: https://usercentrics.com/de/ (hereinafter "Cookiebot").

When you enter our website, the following personal data is transmitted to Cookiebot:

- Your consent(s) or the revocation of your consent(s)

- Your IP address

- Information about your browser

- Information about your end device

- Time of your visit to the website

Furthermore, Cookiebot stores a cookie in your browser in order to be able to assign the consents given or their revocation to you. The data collected in this way will be stored until you ask us to delete it, delete the Cookiebot cookie yourself or the purpose for storing the data no longer applies. Mandatory statutory retention obligations remain unaffected.

Cookiebot is used to obtain the legally required consent for the use of certain technologies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.

Contact forms

If you send us inquiries via contact forms, your details from the inquiry form, including the contact data you provide there, will be stored by us for the purpose of processing the inquiry and in the event of follow-up questions. We will not pass on this data without your consent.

This data is processed on the basis of Art. 6 para. 1 lit. b GDPR if your request is related to the performance of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of the inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR) if this has been requested; the consent can be revoked at any time.

We will retain the data you provide on the contact form until you request its deletion, revoke your consent for its storage, or the purpose for its storage no longer pertains (e.g. after fulfilling your request). Mandatory statutory provisions - in particular retention periods - remain unaffected.

Hubspot for contact and lead management

We use Hubspot, a CRM platform for sales, on our website. The service provider is Hubspot Inc, 25 First Street, Cambridge, MA 02141 USA on the basis of our legitimate interests for the efficient and fast processing of contact requests and registrations.

Hubspot also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the lawfulness and security of data processing.

Hubspot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Hubspot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de.

The Hubspot Data Processing Terms (Data Protection Addendum), which corresponds to the standard contractual clauses, can be found here: https://legal.hubspot.com/de/dpa. You can find out more about the data that is processed through the use of Hubspot in the Privacy Policy at https://www.Hubspot.com/en/privacy.

5. analysis tools and advertising


Facebook

On our website, we use Facebook Pixel, a service provided by Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Facebook"). Facebook Pixel enables us to track the actions of users after they have been redirected to our website by clicking on a Facebook ad. This serves to measure the effectiveness of Facebook ads for statistical and market research purposes and can contribute to the optimization of future advertising measures.
By using the Facebook pixel, a direct connection to the Facebook servers is established when you visit our website. The information that you have visited our website is transmitted to Facebook and Facebook assigns this information to your personal Facebook user account if you are logged in there. Even if you do not have a Facebook account or are not logged in, Facebook can collect your IP address and other identification features.

Facebook processes the data in accordance with Facebook's data usage policy. For information on the collection and use of data by Facebook and your rights and protection options in this regard, please refer to Facebook's privacy policy: https://www.facebook.com/about/privacy/.

The Facebook pixel is used on the basis of Art. 6 para. 1 lit. f GDPR. We have a legitimate interest in designing our advertising measures effectively and measuring the efficiency of our advertising.
You can object to the collection by the Facebook pixel and use of your data to display Facebook ads. To do this, you can go to the page set up by Facebook and follow the instructions on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform-independent, i.e. they are adopted for all devices, such as desktop computers or mobile devices.

Google Ads

This website uses "Google Ads" with the "Google Ads Remarketing" and "Google AdWords Conversion Tracking" functions of Google Ireland Limited ("Google"), Gordon House, Barrow Street 4, Dublin, Ireland.

Google Ads enables us to display advertisements in the Google search engine or on third-party websites when visitors enter certain search terms on Google (keyword targeting). In addition, targeted advertisements can be displayed based on the user data available at Google (e.g. location data and interests) (target group targeting). As the website operator, we can evaluate this data quantitatively by analyzing, for example, which search terms led to the display of our advertisements and how many advertisements led to corresponding clicks.

Google Ads Remarketing enables us to assign visitors who interact with our online offering to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting). Furthermore, the advertising target groups created with Google Ads Remarketing can be linked to cross-device functions of Google. In this way, interest-based, personalized advertising messages that have been adapted depending on previous usage and surfing behavior on one end device (e.g. smartphone) can also be displayed on another end device (e.g. tablet or PC).

Google AdWords conversion tracking enables us to evaluate certain visitor actions and to find out which buttons on our website were clicked how often and which offers were viewed or requested particularly frequently. This information is used to create conversion statistics. We find out the total number of visitors who have clicked on our ads and what actions they have taken. We do not receive any information with which we can personally identify the visitor. Google itself uses cookies or comparable recognition technologies for identification purposes.

The use of Google Ads with Google Ads Remarketing and Google AdWords Conversion Tracking is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time.

Further information and the data protection provisions can be found in Google's privacy policy at: https://policies.google.com/technologies/ads?hl=de.

If you have a Google account, you can object to personalized advertising at the following link: https://www.google.com/settings/ads/onweb/.

You can find more information about Google Conversion Tracking in Google's privacy policy: https://policies.google.com/privacy?hl=de.

Google Analytics

On our website we use Google Analytics, a web analytics service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics uses "cookies", which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

We have activated IP anonymization on this website so that your IP address will be shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator.

The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent Google from collecting the data generated by the cookie and relating to your use of the website (including your IP address) and from processing this data by Google by downloading and installing the browser plug-in available at the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

Further information on data protection in connection with Google Analytics can be found in the Google Analytics help section (https://support.google.com/analytics/answer/6004245?hl=de).

Google Tag Manager

On our website, we use Google Tag Manager, a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager enables us to manage website tags via an interface. The tool itself (which implements the tags) is a cookie-free domain and does not collect any personal data. The Google Tag Manager triggers other tags, which in turn may collect data. However, the Google Tag Manager does not access this data.

If you have made a deactivation at domain or cookie level, this will remain in place for all tracking tags implemented with Google Tag Manager. By using Google Tag Manager, we can manage our website more efficiently and optimize our offering for you.

The use of Google Tag Manager is based on our legitimate interest in the efficient administration of our website and the optimization of our online offer in accordance with Art. 6 para. 1 lit. f GDPR.

You can find more information about Google Tag Manager in Google's usage guidelines: https://www.google.com/intl/de/tagmanager/use-policy.html


Hubspot for web analytics and lead management

We use Hubspot, a CRM platform for sales, on our website. The service provider is Hubspot Inc, 25 First Street, Cambridge, MA 02141 USA on the basis of our legitimate interests in analyzing the behavior of our website visitors and optimizing our online offering with the aim of initiating business with our website visitors.

Hubspot also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the legality and security of data processing.

Hubspot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Hubspot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de. The Hubspot Data Processing Terms (Data Protection Addendum), which corresponds to the standard contractual clauses, can be found here: https://legal.hubspot.com/de/dpa. You can find out more about the data that is processed through the use of Hubspot in the Privacy Policy at https://www.Hubspot.com/en/privacy.

jetBoost.io

On our website we use the service jetBoost.io, provided by Jetboost, LLC, a company based in the United States. JetBoost.io is a tool to improve the performance and user-friendliness of our website by enabling us to reduce loading times and display content faster.

By using jetBoost.io, certain usage data is collected to ensure the functionality of the service and to provide us with analytics about the performance of our website. This data may include your IP address, browser information, date and time of access and details of your interaction with the website.

The processing of your data by jetBoost.io is based on our legitimate interest in optimizing our website and improving the user experience in accordance with Art. 6 para. 1 lit. f GDPR.

Please note that data collected by jetBoost.io may be transferred to and stored on servers in the United States. The United States is a country that does not guarantee an adequate level of data protection according to EU standards. However, we have taken all necessary measures to ensure that your data is treated securely and in accordance with data protection regulations, including the signing of standard contractual clauses approved by the European Commission.

For more information about the privacy practices of jetBoost.io, please refer to the Jetboost, LLC Privacy Policy, which can be found here: https://app.jetboost.io/privacy

jsDelivr

On our website we use jsDelivr, a free public Content Delivery Network (CDN) service hosted by Prospect One. jsDelivr enables us to deliver content from our website, especially large media files such as images, stylesheets or scripts, to you faster and more efficiently. When you call up a page on our website that contains such content, your browser connects to the jsDelivr servers to download the required filesThe use of jsDelivr is based on our legitimate interest in the fast and efficient provision and optimization of our online offer in accordance with Art. 6 para. 1 lit. f GDPR.

When using jsDelivr, personal data such as your IP address may be transferred to Prospect One's servers. Prospect One is based in the European Union and the data transfer takes place in compliance with the applicable data protection regulations.

We have no influence on the scope and further use of the data collected through the use of jsDelivr. To the best of our knowledge, Prospect One obtains knowledge of your IP address in order to be able to send the content to your browser. Further information on data protection at jsDelivr can be found at: https://www.jsdelivr.com/privacy-policy-jsdelivr-net

LinkedIn Insight Tag / LinkedIn Ads / LinkedIn Analytics

We use the "LinkedIn Insight Tag" conversion tool from LinkedIn Ireland Unlimited Company. This tool creates a cookie in your web browser that enables the collection of the following data, among others: IP address, device and browser characteristics and page events (e.g. page views). This data is encrypted, anonymized within seven days and the anonymized data is deleted within 90 days. LinkedIn does not share any personal data with us, but offers anonymized reports on the website target group and display performance. LinkedIn also offers the option of retargeting via the Insight Tag. We can use this data to display targeted advertising outside our website without identifying you as a website visitor. You can find more information on data protection at LinkedIn in the LinkedIn privacy policy.

LinkedIn members can control the use of their personal data for advertising purposes in their account settings. To deactivate the Insight Tag on our website ("opt-out"), use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.

The use of LinkedIn Insight is based on Art. 6 para. 1 lit. f GDPR. As the website operator, we have a legitimate interest in effective advertising measures including social media. If a corresponding consent has been requested (e.g. consent to the storage of cookies), the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR. This consent can be revoked at any time. Details can be found here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.

Hotjar

On our website we use Hotjar, a web analytics service provided by Hotjar Ltd, a European company based in Malta (address: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta, Europe). This tool helps us to better understand the behaviour of our website visitors and to optimize the user experience based on this. Hotjar is used in accordance with Art. 6 para. 1 sentence 1 lit. a of the General Data Protection Regulation (GDPR).

The information collected by Hotjar is sent to servers in Ireland and stored there. The data collected includes

  • The IP address of your device in anonymized form,
  • Your e-mail address, including first and last name, if you have provided it to us,
  • The domain from which you are accessing,
  • The pages you have visited on our website,
  • Your location, but only the land,
  • The date and time of your access,
  • The screen size of your device,
  • Type of device and browser information.

Hotjar allows us to analyze user interactions such as clicks, scrolling behavior and keystrokes on our website. These heatmaps and feedback options are essential to make our website more user-friendly and efficient.

We attach great importance to the protection of your personal data when using Hotjar. Hotjar therefore ensures that areas of the website that could contain personal data are automatically hidden so that they are not recorded at any time.

Hotjar allows users to disable data collection by Hotjar for the respective website by activating a "Do Not Track header" in their browser. This function is supported by most modern browsers and requires you to make this setting separately for each browser or device if you use different ones.

For more information about Hotjar Ltd. and the Hotjar tool, please visit https://www.hotjar.com. You can view the privacy policy of Hotjar Ltd. at https://www.hotjar.com/privacy.

Podigee

We use Podigee, a podcast hosting platform from the provider Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany, on our website. The podcasts are hosted by Podigee and integrated on our website so that they can be played directly. When you play a podcast, Podigee collects technical data such as your IP address, information about the end device and browser used, as well as the date and duration of the retrieval. This data is processed for statistical purposes in order to measure the reach of the podcasts and to be able to make optimizations.

The use of Podigee is based on our legitimate interest in the professional and efficient provision and analysis of our podcast offerings in accordance with Art. 6 para. 1 lit. f GDPR.

Podigee processes data on our behalf and is obliged to comply with the data protection standards of the European Union. We have concluded an order processing contract with Podigee, which obliges Podigee to protect the data of our website visitors and not to pass it on to third parties.

Further information on data processing and data protection at Podigee can be found in Podigee's privacy policy: https://www.podigee.com/de/about/privacy/

Proven Expert

On our website we use "Proven Expert", a service provided by Expert Systems AG, Quedlinburger Straße 1, 10589 Berlin, Germany. Proven Expert enables us to collect customer reviews and feedback on our services and products and display them on our website. When you use Proven Expert on our website, information about your use of the service, your rating and your feedback is transmitted to the servers of Expert Systems AG and stored there.

The use of Proven Expert is based on our legitimate interest in a transparent presentation of customer reviews and feedback as well as the optimization of our offers and services in accordance with Art. 6 para. 1 lit. f GDPR.

The data collected by Proven Expert may include personal information such as your IP address, name, e-mail address and the rating you have submitted. The transmission of your data is encrypted and in compliance with the applicable data protection regulations.

We have concluded an order processing contract with Expert Systems AG, which obliges the company to protect our users' data and not to pass it on to third parties. Further information on data protection at Proven Expert can be found in Proven Expert's privacy policy at the following link: https://www.provenexpert.com/de-de/datenschutzbestimmungen/

Unpkg

On our website, we use Unpkg, a content delivery network (CDN), to improve the performance of our website and ensure faster delivery of content to you. Unpkg is operated by npm, Inc. a subsidiary of GitHub, Inc. based in the United States.

When you visit our website, your browser establishes a direct connection to Unpkg's servers in order to download the required resources, such as JavaScript libraries or stylesheets. Technical information such as your IP address, the browser used, the date and time of access and other connection data are transmitted to the Unpkg servers. This data processing is necessary to ensure the functionality of our website and to shorten the loading times of the website for you as a user.

Data processing is carried out on the basis of our legitimate interest in the fast and efficient provision of our website and the improvement of user-friendliness in accordance with Art. 6 para. 1 lit. f GDPR.

Please note that by using Unpkg, data will be transferred to the United States, a country that does not guarantee an adequate level of data protection according to EU standards. However, we have taken all necessary measures to ensure that your data is treated securely and in accordance with data protection regulations, including the signing of standard contractual clauses approved by the European Commission.

Further information on data protection at Unpkg can be found in the privacy policy of npm, Inc: [Link to the privacy policy of npm, Inc.]

6. plugins and tools

YouTube with enhanced data protection

This website embeds videos from the YouTube website. The operator of the pages is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland.

We use YouTube in extended data protection mode. According to YouTube, this mode means that YouTube does not store any information about visitors to this website before they watch the video. However, the transfer of data to YouTube partners is not necessarily excluded by the extended data protection mode. For example, YouTube establishes a connection to the Google DoubleClick network regardless of whether you watch a video. As soon as you start a YouTube video on this website, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited.

If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account.

Furthermore, YouTube may store various cookies on your end device after starting a video or use comparable recognition technologies (e.g. device fingerprinting). In this way, YouTube can obtain information about visitors to this website. This information is used, among other things, to collect video statistics, improve user-friendliness and prevent fraud attempts.

After starting a YouTube video, further data processing operations may be triggered over which we have no influence.

The use of YouTube is in the interest of an appealing presentation of our online offers. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR. If a corresponding consent has been requested, the processing is carried out exclusively on the basis of Art. 6 para. 1 lit. a GDPR and § 25 para. 1 TTDSG, insofar as the consent includes the storage of cookies or access to information in the user's terminal device (e.g. device fingerprinting) within the meaning of the TTDSG. Consent can be revoked at any time.

You can find more information about data protection at YouTube in their privacy policy at: https://policies.google.com/privacy?hl=de.

Google Fonts (local hosting)

This site uses so-called Google Fonts, which are provided by Google, for the uniform display of fonts. Google Fonts are installed locally. There is no connection to Google servers.

Further information about Google Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.

7th Newsletter

To send our newsletter, we need an e-mail address from you, which you provide to us when you register to receive the newsletter. Verification of the e-mail address provided is necessary and you must consent to receiving the newsletter. After registering, you will receive an e-mail for confirmation via an activation link (double opt-in). Additional data is not collected or is voluntary. The data is used exclusively for sending the newsletter.

Lead management for our services and products

If you are interested in our services and products and register in our contact form, we assume a business initiation, i.e. a pre-contractual relationship, in accordance with Art. 6 para. 1 lit. b GDPR. The purpose of the processing is regular communication (prospect contact program with one to two-week reminders) with the potential business contact. To initiate these business contacts, we reserve the right to automatically contact, inform and inquire about our services and products exclusively by email. We may also contact you directly by telephone if you provide us with a telephone number. The legal basis for e-mail communication is Art. 6 para. 1 lit. f GDPR, the legitimate interest in conjunction with recital 47 sentence 7 GDPR. Our legitimate interest lies in supporting our prospective customers, explaining our services and products and direct marketing as a legitimate interest in accordance with the GDPR.

As part of the electronic prospective customer contact program, your data will be sent via the provider Sendinblue. All information about the provider can be found below in the Newsletter section. If you do not wish to receive any further information, you can object to this in each newsletter. If no contact is made, we will delete your data after twelve months if we have no further contact with you.

Newsletter and newsletter data

If you would like to receive the newsletter offered on the website, we require an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter. No further data is collected. We use this data exclusively for sending the requested information and do not pass it on to third parties. You can revoke your consent to the storage of the data, the e-mail address and its use for sending the newsletter at any time, for example via the "unsubscribe" link in the newsletter.

Login data

To subscribe to the newsletter, you must enter your e-mail address. We also ask you to enter your first name and surname. This information is only used to personalize the newsletter. We also ask you to enter your gender and your company. We only use this information to adapt the content of the newsletter to the interests of our readers.

Notes on the newsletter and consent

The following information explains the content of our newsletter as well as the registration, dispatch and statistical evaluation procedure and your rights of objection. By subscribing to our newsletter, you agree to receive it and to the procedures described.

Content of the newsletter

We only send newsletters, emails and other electronic notifications with advertising information (hereinafter "newsletter") with the consent of the recipient or with legal permission. If the contents of the newsletter are specifically described when registering for the newsletter, they are decisive for the user's consent. In addition, our newsletters contain information about current news from our company, in particular information about dates and events, interviews, reports, presentations, workshops and other services provided by our company.

Use of the shipping service provider "Hubspot"

We use Hubspot, a CRM platform for sales, on our website. The service provider is Hubspot Inc, 25 First Street, Cambridge, MA 02141 USA on the basis of our legitimate interests in analyzing the behavior of our website visitors and optimizing our online offering with the aim of initiating business with our website visitors.

Hubspot also processes your data in the USA, among other places. We would like to point out that, in the opinion of the European Court of Justice, there is currently no adequate level of protection for data transfers to the USA. This may entail various risks for the lawfulness and security of data processing.

Hubspot uses so-called standard contractual clauses (= Art. 46. para. 2 and 3 GDPR) as the basis for data processing with recipients based in third countries (outside the European Union, Iceland, Liechtenstein, Norway, i.e. in particular in the USA) or data transfer to these countries. Standard Contractual Clauses (SCCs) are templates provided by the EU Commission and are intended to ensure that your data complies with European data protection standards even if it is transferred to third countries (such as the USA) and stored there. Through these clauses, Hubspot undertakes to comply with the European level of data protection when processing your relevant data, even if the data is stored, processed and managed in the USA. These clauses are based on an implementing decision of the EU Commission. You can find the decision and the corresponding standard contractual clauses here: https://eur-lex.europa.eu/eli/dec_impl/2021/914/oj?locale=de. The Hubspot Data Processing Terms (Data Protection Addendum), which corresponds to the standard contractual clauses, can be found here: https://legal.hubspot.com/de/dpa. You can find out more about the data that is processed through the use of Hubspot in the Privacy Policy at https://www.Hubspot.com/en/privacy.

The newsletter is sent using Hubspot, a mailing tool from the provider Hubspot OÜ, Mustamäe tee 3a, 10615 Tallinn, Estonia. The email addresses of our newsletter recipients, as well as their other data described in this notice, are stored on Hubspot's servers. Hubspot uses this information to send and analyze the newsletter on our behalf. Furthermore, Hubspot may, according to its own information, use this data to optimize or improve its own services, e.g. for the technical optimization of the dispatch and presentation of the newsletter or for economic purposes in order to determine from which countries the recipients come. However, Hubspot does not use the data of our newsletter recipients to write to them itself or pass it on to third parties. We trust in the reliability and IT and data security of Hubspot. Hubspot therefore undertakes to comply with data protection regulations. If you would like more information about data processing, we recommend that you read the company's privacy policy at https://www.Hubspot.com/en/privacy.

Statistical survey and analyses

The newsletters contain a so-called "web-beacon", i.e. a pixel-sized file that is retrieved from the Hubspot server when the newsletter is opened. As part of this retrieval, technical information, such as information about the browser and your system, as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behavior based on their retrieval locations (which can be determined with the help of the IP address) or the access times. The statistical surveys also include determining whether the newsletters are opened, when they are opened and which links are clicked. For technical reasons, this information can be assigned to individual newsletter recipients. However, it is neither our intention nor that of Hubspot to observe individual users. The evaluations serve us much more to recognize the reading habits of our users and to adapt our content to them or to send different content according to the interests of our users.

Online access and data management

There are cases in which we direct newsletter recipients to Hubspot's websites. For example, our newsletters contain a link that newsletter recipients can use to access the newsletter online (e.g. in the event of display problems in the email program). Newsletter recipients can also correct their data, such as their e-mail address, at a later date. Hubspot's privacy policy is also only available on their website. In this context, we would like to point out that cookies are used on Hubspot's websites and therefore personal data is processed by Hubspot, its partners and service providers. We have no influence on this data collection.

Termination/revocation

You can unsubscribe from our newsletter at any time, i.e. revoke your consent. At the same time, your consent to receive the newsletter via Hubspot and the statistical analyses will expire. Unfortunately, it is not possible to cancel the sending of the newsletter via Hubspot or the statistical analysis separately. You will find a link to unsubscribe from the newsletter at the end of each newsletter.

Legal basis for the General Data Protection Regulation

In accordance with the provisions of the General Data Protection Regulation (GDPR) applicable from May 25, 2018, we inform you that the consent to the sending of e-mail addresses is based on Art. 6 para. 1 lit. a, 7 GDPR and § 7 para. 2 no. 3 and para. 3 UWG. The use of the mailing service provider Hubspot, the implementation of statistical surveys and analyses as well as the logging of the registration process are based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. We are interested in using a user-friendly and secure newsletter system that serves both our business interests and the expectations of users. We would also like to point out that you can object to the future processing of your personal data at any time in accordance with the legal requirements pursuant to Art. 21 GDPR. In particular, you may object to processing for direct marketing purposes.

8. own services

Handling applicant data

We offer you the opportunity to apply to us (e.g. by e-mail, post or via the online application form). In the following, we inform you about the scope, purpose and use of your personal data collected as part of the application process. We assure you that your data will be collected, processed and used in accordance with applicable data protection law and all other statutory provisions and that your data will be treated in strict confidence.

Scope and purpose of data collection

If you send us an application, we will process your associated personal data (e.g. contact and communication data, application documents, notes taken during interviews, etc.) insofar as this is necessary to decide on the establishment of an employment relationship. The legal basis for this is § 26 BDSG under German law (initiation of an employment relationship), Art. 6 para. 1 lit. b GDPR (general contract initiation) and - if you have given your consent - Art. 6 para. 1 lit. a GDPR. Consent can be revoked at any time. Your personal data will only be passed on within our company to persons who are involved in the processing of your application.

If the application is successful, the data submitted by you will be stored in our data processing systems on the basis of Section 26 BDSG and Art. 6 para. 1 lit. b GDPR for the purpose of implementing the employment relationship.

Data retention period

If we are unable to make you a job offer, you reject a job offer or withdraw your application, we reserve the right to retain the data you have submitted on the basis of our legitimate interests (Art. 6 para. 1 lit. f GDPR) for up to 6 months from the end of the application process (rejection or withdrawal of the application). The data will then be deleted and the physical application documents destroyed. The retention serves in particular as evidence in the event of a legal dispute. If it is evident that the data will be required after the 6-month period has expired (e.g. due to an impending or pending legal dispute), deletion will only take place when the purpose for further storage no longer applies.

Longer storage may also take place if you have given your consent (Art. 6 para. 1 lit. a GDPR) or if statutory retention obligations prevent deletion.

Inclusion in the applicant pool

If we do not make you a job offer, you may have the opportunity to be included in our applicant pool. If you are accepted, all documents and details from your application will be transferred to the applicant pool so that you can be contacted in the event of suitable vacancies.

Inclusion in the applicant pool is based exclusively on your express consent (Art. 6 para. 1 lit. a GDPR). Giving consent is voluntary and is not related to the current application process. The data subject can withdraw their consent at any time. In this case, the data will be irrevocably deleted from the applicant pool, provided there are no legal grounds for retention.

The data from the applicant pool will be irrevocably deleted no later than two years after consent has been granted.

9. updating this privacy policy


This privacy policy was last updated in February 2024.

taod reserves the right to update this privacy policy as necessary to adapt it to technical developments or in connection with the offer of new services or products.

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Company headquarters Cologne

taod Consulting GmbH
Oskar-Jäger-Str. 173, K4
50825 Cologne‍‍‍
Hamburg location

taod Consulting GmbH
Alter Wall 32
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Stuttgart location

taod Consulting GmbH
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70567 Stuttgart