Data solutions for retail & consumer goods
We help retail and consumer goods companies to increase their data potential. From uniform customer data to transparent supply chains to fact-based price and product range management.
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Data that connects customer experiences and creates value
Retail and consumer goods companies today face a multitude of complex challenges. IT landscapes that have evolved over time have created data silos that prevent a consistent view of customers, products, and suppliers. Omnichannel strategies stall because pricing and inventory data are not harmonized across all channels. At the same time, customers demand seamless experiences—from the online store to the physical store.
Added to this is the fragile state of global supply chains: a lack of transparency leads to excess inventory, empty shelves, or inefficient planning. Margin pressure and volatile raw material prices further exacerbate the situation. At the same time, regulatory pressure is mounting: Sustainability reporting, supply chain legislation, and the GDPR require a clean, auditable data foundation. Without a unified data strategy, you risk inefficiency, slow decision-making, and lost customer trust.
This is exactly where we come in. We help you centralize your data landscape, automate reporting, and build data literacy within your team—pragmatically, with focus, and with genuine industry expertise.
Our established solutions for retail & consumer goods
Questions our customers ask
- How do we ensure transparency along the supply chain?
- How do we develop a data strategy that supports omnichannel services (click & collect, loyalty, apps)?
- How do we reliably collect sustainability and supply chain data (CO₂, origin, certificates) and integrate it into ESG reports?
How we support your retail or consumer goods company
- Development of a data strategy with a focus on omnichannel & customer centricity
- Conducting data thinking workshops and maturity assessments
- Development of clear governance models for customer data, product master data and supplier information
- Integrating ESG & compliance reporting into corporate strategy
Questions our customers ask
- How do we integrate POS, shop, PIM and CRM data with supplier and logistics systems in a central platform?
- How do we ensure that inventory and pricing data is consistent across channels in real time?
- How do we design our data platform so modular and scalable that it meets future compliance, reporting and personalization requirements?
This is how we support your retail or consumer goods company
- Development of scalable, cloud-based data platforms including MDM & authorization concept
- Development of data pipelines for inventory, pricing, promotions, and supply chain information
- Monitoring & logging for quality assurance, including data catalog & lineage
Questions our customers ask
- How do we avoid out-of-stocks early on and reduce excess stocks?
- How do we measure promotional and price effects based on facts?
- How can we use customer data in a GDPR-compliant way to expand personalization and loyalty programs?
- How do we support our departments with self-service analytics and role-based access?
This is how we support your for retail or consumer goods companies
- Development of dashboards for real-time inventory, sales, margins, and supply chain visibility
- Development of customer analytics solutions (e.g. segmentation, loyalty evaluation, churn analyses)
- Development of self-service BI that empowers teams and reduces external consulting costs, including training concept
- Automated analyses of promotion and price effects for Category Manager & Purchasing
How we have already successfully supported other retail & consumer goods companies
Provider of convenience and logistics solutions
For a leading European provider of convenience and logistics solutions, we implemented an automated data connection and
preparation with Tableau Prep Builder and Conductor. In addition, we implemented a single sign-on and authorization concept as well as customized Tableau dashboards for customer data analyses. In parallel, we supported the data engineering team with practical training on modern technologies such as Snowflake, dbt and SQL. This laid the basis for a powerful customer analytics platform.
Leading retail chain
For an international retail company, we developed individual Power BI solutions to support controlling, marketing and market research — including international reporting, automated digital marketing reports and a management dashboard with over 28 topics. The tools provide reliable KPIs, data-based insights and intuitive operation for better decisions.
International discounter
We implemented a scalable data platform based on Azure Synapse Analytics for an international discount retailer. This platform serves as a central solution for data integration, management, and analysis and supports both batch and real-time processing. The platform was supplemented by Azure Data Factory for automated pipelines and Azure OpenAI for innovative use cases such as personalized product recommendations, automated customer service, and intelligent queue management. The modular architecture ensures flexibility, efficiency, and future-proofing.
FMCG providers
For a leading provider in the FMCG sector, we developed a modern reporting concept with integration of market research and household panel data, for example from Nielsen and Drotax, to provide well-founded market intelligence. The focus was on intuitive usability, high performance and expandability for various markets. In addition, we carried out targeted training courses to enable the departments to use the dashboards efficiently and to interpret the data independently. As a result, data-based decisions in marketing and sales could be sustainably strengthened.
From strategy to self-service: This is how we support retail & consumer goods on their data journey.
Define status quo & use cases
We develop a target image, prioritize use cases and develop a roadmap, tailored to your strategic goals.
Modernize infrastructure
We create the basis with a scalable, secure and maintainable data platform.
Automate processes
Data pipelines, reporting routes and quality assurance are automated — for stability, efficiency and compliance.
Empower teams
We make your departments fit for data — with targeted enablement in Power BI, Tableau & Co., so that you can work independently in the long term.
Scaling
Together, we look at the impact, close gaps and create structures for sustainable success.
FAQ
A uniform data model consistently presents product, inventory and supplier data across all channels, which increases transparency, predictability and efficiency in supply chain management. Omnichannel transparency means that data from online shops, branches, POS and customer systems is brought together across channels so that customer and inventory information is available in real time and supports cross-channel decisions.
For data-driven use cases to be successful, not only a technical database is needed, but also clear processes, coordinated KPIs and responsibilities within the company. This is the only way to translate analyses into sustainable decisions.
A modern data platform bundles different data sources, harmonizes them and makes them available for reporting and analysis tools. This creates consistent dashboards for inventory levels, sales, margins, or customer behavior.
