IoT projects are among the data initiatives that generate both the most extensive and complex sets of data. This makes it difficult to access important findings that are so important for the further development of products or applications.
Even with HD+, the team recognizes the danger and actively counteracts the blind flight that has already begun. The ambitious goal: to combine the data silos of numerous digital touchpoints, device data and the CRM system in a real-time analytics platform. The result enables HD+ to carry out progressive high-level data analysis and data-based product developments. Even with the gigantic volumes of data that the approximately two million HD+ devices continuously produce.
How are millions of IoT devices organized?
Which cloud-based IoT architecture makes sense?
How is IoT data managed in real time?
In the first workshop, the requirements were structured and a data-based analysis and system strategy was developed. The aim is to better understand the use of app features and to build a scalable system architecture along the services.
Based on the workshop results, a prototype with simulated device data was developed — thanks to the modular Azure structure, in just one day. This allowed initial tests to be carried out without having to completely build the platform.
HD+ is based on a modular Azure infrastructure. The result is a powerful, flexibly expandable IoT platform — from device connectivity to data visualization, entirely within the Microsoft ecosystem.
The increasing density of devices requires a high-performance cloud environment. This ensures scalability and flexible expandability — both for internal requirements and the integration of external services.
Cloud-to-device communication allows features to be specifically tested on devices. The streaming platform now enables data-driven evaluations of new features instead of mere assumptions about user behavior.
With the new Realtime Analytics Platform, HD+ receives a completely new, in-depth and always up-to-date insight into its enormous amount of data. The organization of this extensive data can be quickly learned and implemented by the customer using the selected technological components. The continuous gain in knowledge is particularly valuable in this regard. Thanks to the new insights and options for data visualization and data analysis, HD+ is able to derive insights and identify future value-adding potential.
HD PLUS GmbH wanted to combine data silos from numerous digital touchpoints, device data and the CRM system into a central real-time analytics platform. The aim was to better understand the usage behavior of features, to enable data-driven product decisions and to further develop products in a more customer-oriented way.
Before the project, HD PLUS GmbH had to combine very large and complex IoT data volumes from different sources and make it possible to analyse them. This included IoT devices, web shop data, mobile data and CRM data; at the same time, device behavior had to be monitored live and made comparable across different manufacturers.
taod developed a real-time analytics platform for HD PLUS GmbH based on a modern IoT stack in Microsoft Azure with Power BI for visualization. The solution comprises a modular Azure infrastructure for device connectivity, stream processing, storage and analytics as well as the integration of various data sources into a common platform.
The introduction began with a kick-off workshop to develop a business case, data strategy and target architecture. In less than 24 hours, a prototype with simulated device data was then built, the Azure IoT stack was expanded, the cloud environment was designed for scaling and finally cloud-to-device communication was added to be able to deliver content specifically to individual TV devices.
With the new platform, HD PLUS GmbH analyses around 2 million devices, processes around 190 TB of streaming data per year and more than 1.4 billion events a day. The Power BI streaming dashboards update usage data with a delay of just 3 to 4 seconds, and thanks to bidirectional IoT communication, HD+ can send targeted in-app messages directly to individual TVs.
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