Your customers need the perfect offer. You have a CDP. Win-win for both sides.
A Customer Data Platform (CDP) collects data from various online and offline sources, standardizes and harmonizes it in order to create comprehensive user profiles. By bringing together all channels, touchpoints and systems, a 360° view of each individual customer is created. This overview is important. After all, the growing number of customer touchpoints and the sensible use of the immense amount of data behind them requires a stringent and automated approach in order to be well equipped to meet the increasing expectations of customers. A highly scalable cloud data warehouse in combination with a modern analytics engineering approach form the basis for obtaining meaningful reports via modular dashboards. We would be happy to advise you on your options for setting up a customer data platform.
With a customer data platform, you use modern technologies to really get to know your customers from head to toe.
Consolidation of all customer information
360° view of the customers
Provision of user data for marketing channels such as email, targeting, display and more
Segmentation and personalization
Reduced complexity of access to data
Visualizations in BI tools
Requirements workshop and requirements analysis
Development and evaluation of a first MVP
Consulting for technology and architecture
Conception and implementation of customer data platforms
Further development and ongoing support
