The cloud - an answer to everything?
Najat Messaoud, Senior Director Azure Business Group at Microsoft Germany, who is responsible for the growth of the Azure Solution Business in Germany, talks to our CCO Frederic Bauerfeind about current cloud topics. It's striking that it's not just about the cloud as a technology.
Of course, the technological possibilities surrounding the integration of the cloud and the use of corresponding services play a role in the half-hour discussion. However, both cloud experts have a very clear focus on the human factor and the cultural changes that a company must undergo in order to remain innovative and fit for the future. Microsoft Germany itself has undergone enormous cultural change in recent years. When asked how exactly this status, which is now lived in the company, can be established as the status quo in medium-sized companies, Najat talks a lot about the tech giant's way of working.
"I believe we have a lot in common with our customers."
Najat Messaoud, Senior Director Azure Business Group, Microsoft Germany
"I think we have a lot in common with our customers. We are a company that lives with tradition, which means we also have to deal with a legacy business. We have a business that is almost 50 years old and we have customers out there who have been running their businesses for more than 100 years. We had to go through our own transformation. There was also a crisis and a need for us to remain relevant in the market." This also included turning the business model inside out.
Promoting digital skills in the company
Sie empfiehlt, die digitalen Fähigkeiten im Unternehmen zu fördern, Daten zugänglich zu machen und Strukturen bereitzustellen. Viel sei kulturelle Veränderung, die vorgenommen werden müsse. <a href="https://www.taod.de/company/partner-technologies" data-webtrackingID="blog_content_link" >Technologien</a> sollten greifbarer und nutzbarer werden. Genau das fordere auch die Generation Z ein, die jetzt in den Arbeitsmarkt eintritt. Die Affinität zur Technologie sei hier viel größer als in der etablierten Arbeitswelt.
“Die <a href="https://www.taod.de/services/data-engineering-consulting" data-webtrackingID="blog_content_link" >Cloud</a> ist wahrscheinlich nicht die Antwort auf alles, aber auf einiges”, fasst es Najat am Ende zusammen. Ihrer Meinung nach sollte die Cloud dazu genutzt werden, die Herausforderungen, die Kunden haben, zu nutzen. Microsoft stehe gemeinsam mit seinen Partnern zu jedem Zeitpunkt dieser Reise bei und versuche, wann immer es geht, zu helfen. Die digitale Welt werde nicht zurückgedreht: “Analysten sagen voraus, dass das Bruttoinlandsprodukt in diesem Jahr schon in Europa zu 65 Prozent aus digitalen Produkten und Services erwirtschaftet wird. Für mich ein Symbol dafür, dass es keinen Weg zurück gibt. Es kann nur einen Weg nach vorne geben.” Diesen Weg nach vorne könnten Unternehmen nur gehen, wenn sie den Mehrwert erkennen, den die Cloud ihnen bringt.
You can watch the entire interview with Najat and Frederic in our video:
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About Najat Messaoud
As Senior Director Azure Business Group at Microsoft Germany, Najat Messaoud is responsible for the growth of the Azure Solution Business in Germany across the entire Data & AI and App & Infrastructure portfolio. In this role, she is responsible for the overall go-to-market, strategic planning, shaping growth initiatives and supporting customers and partners to be successful with the Microsoft Azure platform and solutions. Najat is a member of the German leadership team, head of Women in Tech and a member of the Global Cloud Leadership Team. She lives with her family in the Rhineland.
